Food Truck Wraps
How much does it cost to wrap a food truck step van?
In Houston, Texas, the cost to wrap a food truck step van typically ranges between $3,500 and $6,000 for a full professional wrap, though prices can scale anywhere from $1,000 up to $8,500 depending on the level of coverage and design complexity.
Because step vans have a massive, flat surface area and unique commercial geometry, local prices are generally broken down by coverage level, material options, and reputable regional shops.
The following determines the total cost; SQFT, Creating Design, Removal of Old Graphics, Installation, Choice of Vinyl. For a 16′ Step Van expect the cost to be $3,000 – $5000 for the same vehicle depending what needs to be done.
Average Cost by Wrap Type
Vehicle wrap pricing in Houston varies based on how much of the step van’s original paint is being covered.
| Wrap Type | Average Cost in Houston | Coverage Details |
|---|---|---|
| Spot Graphics / Decals | $700 – $1,200 (50-125sqft) | Only your logo, business name, and contact details applied to localized areas. |
| Partial Wrap | $1,500 – $3,000 (125-300sqft) | Covers 25% to 75% of the van, seamlessly blending graphics into a painted base. |
| Full Wrap 14′-20′ Step Van | $3,000 – $5,000 (300-450sqft) | 100% vehicle coverage including sides, rear, and front cab. Excludes the roof unless requested. |
| Premium / Full Size Over 22ft | $5,000 – $7,000 (450-625sqft) | Oversized step vans requiring extensive specialty design work. |
Key Factors Influencing Your Quote
- Square Footage & Van Size: Houston wrapping agencies typically price food truck wraps at $10 to $16 per square foot, which includes design, printing, and full installation. A standard 16-foot step van easily features 400+ square feet of wrap space.
- Complex Rivets and Corrugation: Step vans are built with hundreds of exterior metal rivets, mechanical hinges, and serving window frames. Conforming vinyl perfectly around these obstacles increases labor hours and complexity.
- Material Quality: Reputable Houston installers default to high-tier commercial cast vinyl like 3M 180 or Avery Dennison Supreme. These films are specifically UV-coated to survive the intense Texas heat and prevent premature cracking or fading.
- Add-ons: Wrapping the roof (crucial if your truck is seen from multi-story Houston overpasses), adding perforated window graphics, or paying to strip a pre-existing old wrap will rack up extra fees.
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